by Caoimhe Mackey | Jun 21, 2023 | Insights
Customer journey tracking is a common and effective way for all kinds of businesses to understand how customers experience every stage of engagement with them. In practical terms, this means seeing the experience of being a customer from the customer’s perspective and...
by Caoimhe Mackey | Jun 21, 2023 | Insights
Increasingly, the pharmacy market is being driven by online customers who expect convenience and flexibility. One of the fastest-growing segments in the market is online consultations and e-prescriptions, which offer major advantages for both pharmacists and...
by Breffni O'Brien | Feb 17, 2023 | Insights
Pharmacies and other healthcare professionals all over the world have faced unprecedented challenges over recent years. Global pandemics, staffing shortages, funding cuts and drug shortages have all put clinical services under immense pressure to meet...
by Nicole Kow | Feb 17, 2023 | Insights
Email marketing is a great way for pharmacies to drive engagement and build their brand, which in turn can help drive sales. In 2020, Salecycle reported that 59% of survey respondents said that email marketing influenced their purchase decisions while 1 in 2...
by Nicole Kow | Nov 29, 2022 | Insights
Social media marketing is a great way for pharmacies to build their presence online, improve brand awareness, connect with potential customers, and promote their products and services to a larger audience. But with so many social media channels out there, which...
by Nicole Kow | Nov 4, 2022 | Insights
Your customers are spending more time online than ever before, curating content on their favourite platforms. Think about traditional channels like TV. Unless the Bake Off is on, how often do you watch a programme on TV instead of logging on to Netflix to watch...
