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Email marketing for pharmacies: How and where to start

Email marketing for pharmacies: How and where to start

by Nicole Kow | Feb 17, 2023 | Insights

Email marketing is a great way for pharmacies to drive engagement and build their brand, which in turn can help drive sales. In 2020, Salecycle reported that 59% of survey respondents said that email marketing influenced their purchase decisions while 1 in 2...
Social media marketing for pharmacies: What you need to know

Social media marketing for pharmacies: What you need to know

by Nicole Kow | Nov 29, 2022 | Insights

  Social media marketing is a great way for pharmacies to build their presence online, improve brand awareness, connect with potential customers, and promote their products and services to a larger audience. But with so many social media channels out there, which...
Digital marketing: Using digital tools to promote your pharmacy

Digital marketing: Using digital tools to promote your pharmacy

by Nicole Kow | Nov 4, 2022 | Insights

  Your customers are spending more time online than ever before, curating content on their favourite platforms. Think about traditional channels like TV. Unless the Bake Off is on, how often do you watch a programme on TV instead of logging on to Netflix to watch...
How to use digital technology to cater for senior patients

How to use digital technology to cater for senior patients

by Nicole Kow | Aug 30, 2022 | Insights

  At the start of 2022, the HSE aimed to deliver 24 million hours of home help to support elderly and vulnerable people this year. However, in May it was reported that the HSE has missed its target by 7.5%, delivering roughly 35,000 fewer hours per week. By the...
Flu season: Why your community pharmacy should start prepping now

Flu season: Why your community pharmacy should start prepping now

by Nicole Kow | Jul 18, 2022 | Insights

  Summer might seem a little early to start preparing for the flu season. However, given the recent wave of Covid cases in Ireland this summer, we’re anticipating an incredibly busy flu season for pharmacists come autumn. Therefore, it’s important to get...
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