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Digital marketing: Using digital tools to promote your pharmacy

Digital marketing: Using digital tools to promote your pharmacy

by Nicole Kow | Nov 4, 2022 | Insights

  Your customers are spending more time online than ever before, curating content on their favourite platforms. Think about traditional channels like TV. Unless the Bake Off is on, how often do you watch a programme on TV instead of logging on to Netflix to watch...
How to use digital technology to cater for senior patients

How to use digital technology to cater for senior patients

by Nicole Kow | Aug 30, 2022 | Insights

  At the start of 2022, the HSE aimed to deliver 24 million hours of home help to support elderly and vulnerable people this year. However, in May it was reported that the HSE has missed its target by 7.5%, delivering roughly 35,000 fewer hours per week. By the...
Could homecare be the next frontier for community pharmacies?

Could homecare be the next frontier for community pharmacies?

by Samantha Cheh | Mar 7, 2022 | Insights

As non-dispensary services become a growing portion of pharmacies’ work, homecare could be the future for community pharmacies. In a time defined by the impact of Covid-19 on whole countries, the entire landscape of medical care is shifting. A recent report by...
Strategies for building a strong digital communications plan for your community pharmacy

Strategies for building a strong digital communications plan for your community pharmacy

by Samantha Cheh | Feb 21, 2022 | Insights

Even in the age of social media and digital e-commerce, many community pharmacies don’t have a marketing plan. That’s a mistake. Here’s how to fix it.  There’s a prevailing notion that small businesses don’t need to worry about marketing and communications. As a...

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